Sell It Great's C.R.A.P.

$499 or 4 monthly payments of $124.75

Better ways to sell your best ideas.

Course
66 Lessons

It's not the best idea that wins. It's the most persuasive argument.

Get hours of videos, frameworks, articles, and exercises to make sure your argument is the most persuasive possible.

LIFETIME ACCESS

Time for a third-person introduction.

Ben’s pulled all-nighters for clients like Coca-Cola, Virgin Airlines, Liberty Mutual Insurance, and Jägermeister.

His work has been recognized by the One Show, CLIOs, WEBBYs, FWA, Archive Magazine, and Cannes.

He used to be a terrible presenter. He got better. Now you can too.

Stop presenting the most creative ideas you've ever had in the most boring ways possible.

We don't do this right.

We act as though the best ideas will rise to the top. That the world is fair. That a pitch is a meritocracy, and the client will recognize genius when they see it.

And maybe they would...

If we didn't hide that genius behind a mumbling word-for-word recitation of every slide cataloguing our process since the invention of fire.

Poor presentations are why clients choose the “safe one.”

Why your CD says "they won't buy that" before the pitch even starts.

Why we present to a faceless mosaic of muted names for an hour straight, internally screaming “IS THIS GOING OK?”

This course is about doing it right.

About how to build a better pitch, instead of a fancier one.

How to stand in front of a client (or webcam) and deliver confidently. In a way they’ll respond to.

And about how to keep moving forward when everything goes sideways. When you don’t know the answer. When they have objections. When they hate it.

In short, this course is about giving your best ideas the best chance of being made.

SAVE THE IDEAS!

What's in this C.R.A.P.?

The 4 “Q’s” You Must “A”

You don’t need a template. You just need to answer four questions. Learn what they are, and how they solve (nearly) everything.

Proper Preparation

The best ways to start writing a pitch, how (not) to use notes, and the art of minimizing practice time.

Pacing, Projection, Pitch

How to leverage the 3 P’s of verbal communication, and get rid of filler words like “um.” Plus, the secret weapon of master presenters: silence.

Creating Engagement

Discover the power of questions, the importance of listening, and how to turn a stoic room into a group of conversationalists.

Presentation Improvisation

Face your worst pitch nightmares. How to adapt on the fly, prepare for the unexpected, and avoid being caught speechless when speaking.

Handling Objections (“Plan C”)

A proven process to defuse, defend, and triumph in the face of rejection. In addition, learn how to lose a battle (idea) to win the war (client relationship).

Presenting Concepts

From the largest integrated campaign to the smallest static mobile banner, this is when you learn the best ways to present your ideas.

Presenting as a Team

How do you share responsibilities? What’s your role when you’re not speaking? Includes techniques for saving teammates from themselves.

A lifetime of advice that'll last a lifetime

When you buy C.R.A.P., you're getting lifetime access to a library of persuasive techniques that I'm continually updating and expanding. Don't do it for you. Do it for your ideas.

OK, I COULD USE THAT

Things I didn't pay people to say

"Despite working at W+K for 16 years, up until very recently, I didn’t know C.R.A.P. But I recently had the opportunity to immerse myself in C.R.A.P. and was blown away by how much I learned.

I would highly recommend that everyone get their hands on C.R.A.P. as soon as possible."

Jason Bagley

Former ECD, W+K Portland

"This is a totally different way of approaching presentations. I felt “ok” presenting before, but now I feel like I’m in control of big presentations, I’m in control of my nerves. And I know I can field clients’ questions and concerns. The biggest thing that all of these tools has given me is the confidence that I can tell a great story and sell great work."

Gretchen Zachan

Snr Copywriter, The MX Group

"Every session reframes how I think about presenting. I've already started implementing this with my team."

Eduardo Cintron

SVP Creative Director, FCB

"This is such a better way to present. And it’s really simple...it’s short and concise and we’re not giving them too much. It’s just a lot easier than the way we’ve been doing things."

Teneka King

Associate Creative Director, Ten35

Get C.R.A.P. for free

Well, not for free, exactly. But get someone else to pay for it.

Someone like your boss.

This C.R.A.P. is the definition of professional development. Most agencies have money set aside for that.

Most agencies conveniently forget to remind you of that after the initial interview.

Remind your boss this isn't just for you, it's for your ideas. For the agency's ideas. And by the way, the more meetings you can handle, the fewer meetings your boss has to sit in on. Win-win!

If you're still not sure how to convince them to sign you up for a course on convincing people (oh, the irony) shoot me a note.

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